Almost a year on from our first AI report, and artificial intelligence in fashion and beauty is entering a different era – one where defined products, with clear benefits, are starting to replace open-ended possibilities, and where agentic AI is beginning to take a quantifiable shape.
In 2024, the tools were still under development, the excitement was real, the predictions were flying, and the cultural conversation was heated. Since then, the volume hasn’t dropped, but the stakes have risen. AI is no longer a future-facing abstraction. It’s embedded in systems, shaping decisions, and is starting to tangibly change the way work actually happens, as a potential first step towards deeper automation and transformation.
That evolution, from speculation to implementation, is what this year’s AI Report – sponsored by our longtime partners at MMGNET Group – is designed to examine: the various ways that AI is becoming part of the machinery of fashion and beauty, and what this means for the people who keep that machine turning today.
As with our previous reports, we’re offering this year’s AI Report in two formats: a lighter, more portable “shareable” edition, designed for everyday ready and easy distribution, and a higher-resolution “quality” edition, with uncompressed artwork for those reading on high-DPI screens or saving a reference copy for later.
Inside The AI Report 2025, you’ll find original essays, interviews, and investigations that cover the full spectrum of AI use cases, from forecasting and design to retail, content, ethics, and infrastructure.?The report brings together voices from Stitch Fix, Avalo, Perry Ellis, and more, alongside contributors like Karinna Grant, Aasia D’Vaz Sterling, and Bethanie Ryder – not to mention across-the-board analysis from our in-house team, and a foreword from our friends at MMGNET.?
The AI Report 2025 is built around four key sections:
- Introductions and context – Including a new scene-setting from our Editor in Chief, alongside a forward-looking perspective from our headline sponsors, MMGNET Group, on where fashion’s AI conversation needs to go next, and why it matters to everyone who works under the fashion umbrella.
- Exclusive essays , opinions, and interviews – A set of original contributions from writers, technologists, retail and brand executives, and analysts, each offering a different take on how AI impacts creative work, operations structures, ethical boundaries, and brand identity in fashion.
- Technology vendor profiles – A fresh set of deep-dive profiles covering companies that have either launched new AI-driven tools or added meaningful capabilities to their platforms in the past 12 months. Each one includes an interview with a senior executive about their ethos and the wider strategic outlook for AI in beauty and fashion.
- Market positioning and analysis – An updated look at the AI landscape in fashion: where we are now, what’s shifted since last year, and what we’ll be watching in the months ahead.
The AI Report 2025 is built to offer a detailed, objective view of how artificial intelligence is being used across the fashion and beauty industry. We spoke with people building the tools, those using them daily, and those grappling with what it means to hand certain decisions over to a machine. Some of the answers are straightforwardly promising. Others are more complicated.
With that in mind, we’ll also be hosting a live webinar – our first aligned with a report release – to explore the implications of the report in more depth. Keep an eye out – details to follow soon.
While this report marks our most up-to-date look at AI, it won’t be our last. The AI Report 2026 is already on the roadmap, and we’ll continue tracking the space through interviews, news and more throughout the year.
Missed a previous report on AI, DPC, PLM, or sustainability? The full archive is available now in our report library.
